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The new European legislation known as GDPR (General Data Protection Regulation) came into force today dated 25 May 2018. Changes resulting from its introduction doesn’t alter what we use personal information for but make it easier for you to find out how we use and protect your data.
We at Mortuary Equipment Direct are committed to protecting and respecting your privacy. For the purposes of data protection legislation, we are the data controller and we will process your personal data in accordance with the General Data Protection Regulation (EU) 2016/679 and national laws that relate to the processing of personal data. Please read the following carefully to understand our views and practices regarding your personal data and how we will treat it.
Mortuary Equipment Direct is committed to safeguarding your privacy. Contact us at firstname.lastname@example.org if you have any questions or problems regarding the use of your Personal Data and we will gladly assist you.
We may collect and process personal data about you in the following circumstances:
when you complete forms on our website at www.mortuaryequipmentdirect.co.uk This includes where you make a request for a quote or request us to assist you with a situation you might have. We will collect details such as your name, address, email address and telephone number so we can process your request, contact you about the services you have requested and respond to your inquiry;
whenever you provide information to us when reporting a problem with our Website, making a complaint, making an inquiry, or contacting us for any other reason. If you contact us, we may keep a record of that correspondence;
whenever you disclose your information to us, or we collect information from you in any other way, through our Website.
· Definitions used in this Policy
· Data protection principles we follow
· What rights do you have regarding your Personal Data?
· What Personal Data we gather about you
· How we use your Personal Data
· Who else has access to your Personal Data
· How we secure your data
· Information about cookies
· Contact information
Personal Data – any information relating to an identified or identifiable natural person.
Processing – any operation or set of operations which is performed on Personal Data or on sets of Personal Data.
Data subject – a natural person whose Personal Data is being Processed.
Child – a natural person under 16 years of age.
We/us (either capitalized or not) – Mortuary Equipment Direct
We promise to follow the following data protection principles:
Processing is lawful, fair, transparent. Our Processing activities have lawful grounds. We always consider your rights before Processing Personal Data. We will provide you information regarding Processing upon request.
Processing is limited to its purpose. Our Processing activities fit the purpose for which Personal Data was gathered.
Processing is done with minimal data. We only gather and Process the minimal amount of Personal Data required for any purpose.
Processing is limited to a set time. We will not store your personal data for longer than needed.
We will do our best to ensure the accuracy of the data.
We will do our best to ensure the integrity and confidentiality of data.
The Data Subject has the following rights:
Right to information – meaning you have a right to know whether your Personal Data is being processed; what data is gathered, from where it is obtained, and why and by whom it is processed.
Right to access – meaning you have the right to access the data collected from/about you. This includes your right to request and obtain a copy of your Personal Data gathered. To initiate the right to access, please contact us by email at email@example.com.
Right to rectification – meaning you have the right to request rectification or erasure of your Personal Data that is inaccurate or incomplete.
Right to erasure – meaning in certain circumstances you can request for your Personal Data to be erased from our records. To initiate the right to erasure, please contact us by email at firstname.lastname@example.org.
Right to restrict processing – meaning where certain conditions apply, you have the right to restrict the Processing of your Personal Data.
Right to object to processing – meaning in certain cases you have the right to object to Processing of your Personal Data, for example in the case of direct marketing.
Right to object to automated Processing – meaning you have the right to object to automated Processing, including profiling; and not to be subject to a decision based solely on automated Processing. This right you can exercise whenever there is an outcome of the profiling that produces legal effects concerning or significantly affecting you.
Right to data portability – you have the right to obtain your Personal Data in a machine-readable format or if it is feasible, as a direct transfer from one Processor to another. To initiate the right to data portability, please contact us by email at email@example.com.
Right to lodge a complaint – if we refuse your request under the Rights of Access, we will provide you with a reason as to why. If you are not satisfied with the way your request has been handled, please contact us by email at firstname.lastname@example.org.
Right for the help of supervisory authority – meaning you have the right for the help of a supervisory authority and the right for other legal remedies such as claiming damages.
Right to withdraw consent – you have the right to withdraw any given consent for the Processing of your Personal Data. To initiate the withdrawal of consent, please contact us by email at email@example.com.
Information you have provided us with
This might be your e-mail address, name, billing address, home address, etc – mainly information that is necessary for delivering you a product/service or to enhance your customer experience with us. We save the information you provide us to contact you to provide the services that you require from us. This information includes, for example, your name, and e-mail address.
Information automatically collected about you
This includes information that is automatically stored by cookies and other session tools. For example, your shopping cart information, your IP address, your shopping history (if there is any) etc. This information is used to improve your customer experience. When you use our services or look at the contents of our website, your activities may be logged.
Publicly available information
We might gather information about you that is publicly available.
We use your Personal Data to:
provide our service to you. This includes for example registering your account; providing you with other products and services that you have requested; providing you with promotional items at your request and communicating with you in relation to those products and services; communicating and interacting with you; and notifying you of changes to any services.
· enhance your customer experience;
· fulfill an obligation under law or contract;
We use your Personal Data on legitimate grounds and/or with your Consent.
On the grounds of entering into a contract or fulfilling contractual obligations, we Process your Personal Data for the following purposes:
· to identify you;
· to provide you a service or to send/offer you a product;
· to communicate either for sales or invoicing;
· On the ground of legitimate interest, we Process your Personal Data for the following purposes:
· to send you personalized offers* (from us and/or our carefully selected partners);
· to administer and analyze our client base (purchasing behavior and history) to improve the quality, variety, and availability of products/ services offered/provided;
· to conduct questionnaires concerning client satisfaction;
As long as you have not informed us otherwise, we consider offering you products/services that are similar or same to your purchasing history/browsing behavior to be our legitimate interest.
With your consent we Process your Personal Data for the following purposes:
to send you newsletters and campaign offers (from us and/or our carefully selected partners);
for other purposes we have asked your consent for;
We Process your Personal Data to fulfill obligation rising from law and/or use your Personal Data for options provided by law. We reserve the right to anonymize Personal Data gathered and to use any such data. We will use data outside the scope of this policy only when it is anonymized. We save your billing information and other information gathered about you for as long as needed for accounting purposes or other obligations deriving from law, but not longer than 7 years.
We might process your Personal Data for additional purposes that are not mentioned here but are compatible with the original purpose for which the data was gathered. To do this, we will ensure that:
the link between purposes, context and nature of Personal Data is suitable for further Processing;
the further Processing would not harm your interests and there would be appropriate safeguard for Processing.
We will inform you of any further Processing and purposes.
We do not share your Personal Data with strangers.
We may disclose your Personal Data to third parties or public officials when we are legally obliged to do so. We might disclose your Personal Data to third parties if you have consented to it or if there are other legal grounds for it.
We do our best to keep your Personal Data safe. We use safe protocols for communication and transferring data (such as HTTPS). We use anonymizing and pseudonymizing where suitable. We monitor our systems for possible vulnerabilities and attacks.
Even though we try our best we cannot guarantee the security of information. However, we promise to notify suitable authorities of data breaches. We will also notify you if there is a threat to your rights or interests. We will do everything we reasonably can to prevent security breaches and to assist authorities should any breaches occur.
If you have an account with us, note that you must keep your username and password secret.
We do not intend to collect or knowingly collect information from children. We do not target children with our services.
A cookie is a tiny text file stored on your computer. Cookies store information that is used to help make sites work. Only we can access the cookies created by our website. You can control your cookies at the browser level. Choosing to disable cookies may hinder your use of certain functions.
Necessary cookies – these cookies are required for you to be able to use some important features on our website, such as logging in. These cookies don’t collect any personal information.
Functionality cookies – these cookies provide functionality that makes using our service more convenient and makes providing more personalized features possible. For example, they might remember your name and e-mail in comment forms, so you don’t have to re-enter this information next time when commenting.
Analytics cookies – these cookies are used to track the use and performance of our website and services
Advertising cookies – these cookies are used to deliver advertisements that are relevant to you and to your interests. In addition, they are used to limit the number of times you see an advertisement. They are usually placed on the website by advertising networks with the website operator’s permission. These cookies remember that you have visited a website and this information is shared with other organizations such as advertisers. Often targeting or advertising cookies will be linked to site functionality provided by the other organization.
Data Protection Officer
Last updated: 25th May 2020